Define Logos, Pathos, & Ethos & give an example of each. How can knowing about Logos, Pathos, & Ethos help your writing?

It is impossible to know for certain what is going to persuade someone. All respond differently. However, there are categories of persuasion to improve our chances for our audience to our way of thinking. Aristotle gave us three classical approaches: ethos, pathos and logos. Ads are the more modern approach, known for its use in charts and graphs in the 1992 presidential campaign of Ross Perot: statistics. Perot uses statistics graphs as the main argument, and his explanation was secondary.

The Greek word ethos "ethos" refers to the character that defines a person. In the context of the rhetoric, ethos can be thought of as the persuasion through the credibility, as Andrew Dlugan explains in his article in "Six minutes". Use ethos in the persuasion means qualify a statement with credentials. An argument could be preceded by titles and achievements of an author. Ethos can also be used in the manner in which an author communicates. If your voice is authorized if it sounds like an expert the public is more willing to give it the credibility of an expert.

Pathos is the use of emotion in persuasion. The authors often use anecdotes trying to get an audience of sympathize with your situation. In a sense, much of the literature is a test that uses pathos to make an argument. We sympathize with notables, by what we see things from their point of view. Similarly, in the trials that use pathos, we are forced to "put ourselves in the shoes of another person".

 Logos" is a term from the classical Greek that means "word" or "logic". This is the most important tool in the drafting of texts: make a statement and then support it with evidence. The argument of support is the "logos". The author is about to the audience through the logic of your statement. If the logic cannot be criticized or is not an error, the conclusion is generally accepted.

 Statistics are closely related to the logos. The statistics by themselves are not always used to support an assertion. I believe without the context of a logical argument, may be little more than organized data. In the context of a discussion, the statistics may provide the logos of a test, can consolidate an argument. The source of statistics uses ethos. The narration invokes pathos. In the fund, however, appealing to our logic.